Famous opera houses are making an extra effort to attract young people to spend an evening at the opera. The discounts, promotions, and behind-the-scenes opportunities have been effective in Europe, but can they do the same in New York? We take a journey to the opera to find out…
Note: The Opera to the People group is sponsored by NYU’s Casa Italiana.
Produced and edited by Emilia Otte. Additional help from Katerina Barton.
Photo: Inside the Metropolitan Opera. Credit: Wikipedia Commons. Licensed for reuse.
Thank you for a wonderful article. You just did not mention that alla the activities of the Opera to the people group (including free tickets to the Met performances) are made possible by Casa Italiana Zerilli-Marimò at New York University. Our founder, Baroness Zerilli, was a geat opera fan and strongly believed in introducing young generations to this timeless art form.